Turning a problem into a $15 million business idea

Turning a problem into a $15 million business idea

Written by Shresth Jindal June 1, 2020


Many startups begin with a vision of bringing a change in society and solve the problem faced by people. It surely was for Ghazal Alagh and Varun Alagh, the co-founders of India’s leading baby product company MAMAEARTH.

Their story began when they were expecting their first baby. Every parent wants the best for their baby, especially when it comes to their health and well being. Most of the baby products in the Indian market are full of toxic chemicals that can harm the child. Initially, they used to buy products from foreign markets on online sites, but they are taking a lot of time to reach their home, and they were expensive as well.

In 2016, the couple launched the brand under the parent company Honasa Consumer Pvt Ltd, in Gurugram using the best available ingredients – natural, plant-based or manmade, which are both certified safe as well as effective.

The ingredients are procured from the best sources around the world, which are ISO, GMP and Non-GMO compliant.

In just four years, Mamaearth became Asia’s first brand to get the MadeSafe certification for its toxin-free products. The company is aiming at reducing parental stress and is continually improving and innovating to make the world a safer place for both the babies and their parents.

Mamaearth is one of India’s fastest-growing brands crossing $15 million (INR 100 crore) turnover mark in just four years. Talking about this achievement and how the duo made it happen, Varun says it was a robust emotional parent-to-parent connect.

The story of Mamaearth, which started by solving the problem of toxic chemicals in Indian markets to becoming a startup with a turnover of over $15 million (INR 100 crore) inspires many people.

It all comes down to finding the right problem and coming up with the right solution.